Lyon College Taking Advantage of its Social Media Ecosystem Case Study

Lyon College Taking Advantage of its Social Media Ecosystem - Case Study Example The Lyon School uses the social media to appeal to the people because this is where most people access information with a lot of ease. They can easily design the media in such a way that it looks appealing to most of the viewers across the globe thus attracting a positive response. Other forms of advertisement can not easily penetrate the whole world within a short period of time and reach millions of people like the social media, which Lyon College is taking advantage of. The advantage of using such a media is that it’s very easy to monitor the state of the adverts displayed on a daily basis and make changes where necessary. Interaction is possible in matters of minutes leading to quick response to people who may need more information about the College. This makes it possible for the college to establish itself as a brand in the face of stiff competition coming from other colleges. The forum can also be used for product launching without much stress since most people will jus t find the information when they click into the website. This helps to improve the customer dealing leading to maximum customer satisfaction. The alumni of Lyon College are encouraged to be part of the Lyon community at all times of their lives. They are encouraged to be participating in the actives of the college including having fan actives thus encouraging strong bond between them, students and College management. The alumni forum serves an important purpose to all graduates who complete their courses in Lyon College in various ways. The members of the alumni enjoy certain privileges which are not found in other colleges. The alumni parent and are stay connected to Lyon through various activities they do together which brings harmony between them. The gifts and other awards provided by the alumni strengthen the value of their relationship which in turn helps to develop the college as a premium learning institution. The donors are of great help to Lyon College due to a number of activities they support which enable the institution to run its activities successfully. The donations go to Annual Scholarship Fund, Scottish H eritage, President Council Scholarship Fund, Alumni Scholarship Fund, Athletic scholarship Fund among other activities supported by the donor Fund (Lyon College, 2013). Since donors are aware from this social media that their money is well spent on constructive activities, they are never tired form giving support to the school. In this social media, the school takes advantage of their ranking by the Washington Monthly to give hope both to the alumni, students and donors that their efforts are paying off. This is evident since the college is ranked as the best Liberal Arts College in Washington in the year 2013. The college also notifies people through its social media that it has been in the list of top colleges for the past eight years (Lyon College, 2013). This is a ranking from a reputable magazine which not only looks at what the college is doing for the students but also looks at what the college is doing for the community. The institution is also respected from the way they va lue and respect their staff since they give them awards in accordance to hard work. The college is running good programs for its students like adventure activities which add value to their lives.

Corporate strategy assigment Essay Example | Topics and Well Written Essays - 1750 words

Corporate strategy assigment - Essay Example The company has employed more than ten thousand professionals in 27 countries globally. The company enjoys considered client base that include insurance companies, corporations, sovereign wealth funds, banks, pension companies and endowment foundations. The company offered integrated services to its clients including enterprise management, strategic advisory services and risk management services. The company has more than US $ 3.67 trillion in fixed income securities, real estates, equity funds and alternative investments (Grind 40). Business model development Black Rock Inc has implemented an excellent business model. The company recognizes the changing business environment requires innovative products. The company has a global scale approach to its operations and enables clients have a local reach to its services. The company is also client-focused since it provides integrated services to its client portfolio. The business model is aimed at facilitating efficiency, enhancing teamwo rk across the globe and offering tailor-made products that meet the client needs. Organisational culture One of the core assets of the organisation is an organisational culture that is aimed at meeting client needs. ... The company adds value to client solutions by the constant evolution of new product offerings. Through offshore funds, unit trusts and managed accounts, the company has been able to meet the unique needs of each client in the world. Human resources The company has invested in highly qualified risk management analysts and other key staff. For instance, the company has recently recruited experienced staff from some of the major competitors. The risk and quantitative analysis teams utilize a global and integrated approach in analysis of the market risks while also maintaining a regional orientation. The human resources are able to use the best practices in investments and risk management activities. Distribution and logistics The company has office locations in about 27 countries. The company has also enhanced the global reach through offering investment opportunities through the internet. The company has established partnerships with other financial intermediaries in order to increase the client base. Porter’s Five Forces Supplier power Maintaining of a good relationship with current clients is very important for Black Rock Inc. Current clients usually refer new clients due to their satisfaction with services that they receive from an organization. The company recognizes this and has invested on building long term relationships with their clients. One of the critical assets of the company is a good reputation that is maintained by the investor relations segment of the business (Schermerhorn 2010). Black rock Inc has been able to gain a high ranking among potential employees through its performance in the industry. Therefore, the company gets a highly qualified pool of applicants to choose from when hiring employees. The employees are

Argue the US should increase its use of natural gas Essay

Argue the US should increase its use of natural gas - Essay Example This will critically compare both the pros and cons of this form of fuel and the benefits of its use in the United States (Knittel 3). The choice of gas to use in our industries is no longer guided by the desires of an individual but the cost and availability of the said fuel. With major economies relying on fossil fuel for different functions including industrial and home use, the current reserves are being depleted at an alarming rate. Natural gas is currently one of the cheapest and safest gases around the world with the United States sitting on a huge reserve of the gas which is currently unexploited. The lack of interest on natural gas and its resultant lack of exploitation can be attributed to the negative misconceptions that have been generated towards this gas (Ratner 7). Natural gas is colorless and odorless and produce high amount of energy when combusted with no significant emissions that negatively harm the environment. It is one of the most abundant gases in the United S tates but is rarely exploited due to the countries over reliance on fossil fuel. It contains high concentration of hydrocarbons including methane, ethane and propane, which are currently generated from fossil fuel at a much higher cost on the environment and economy. As a country that is much preoccupied with fossil fuel, switching to natural gas can only be achieved through informed education approaches that provide the benefits of this source of gas as compared to the current source. This topic will be insightful in guiding the country’s energy policy makers in making a significant policy shift from fossil fuel to natural gas. A number of misconceptions also exist about natural gas as compared to fossil fuels that act to confuse the citizens as further. This topic seeks to handle these misconceptions by providing an argumentative approach on why the country must adopt natural gas as opposed to the current use of fossil fuel (Knittel 3). Natural gas is cleaner as compared to fossil fuels thus making it the current fuel preferred by utility companies in the United States. With the current emphasis on the need to reduce emission of greenhouse gases into the atmosphere, the need for the adoption of a much cleaner gas makes natural gas the gas of choice. In addition, fossil fuels such as petroleum and gasoline, when combusted produces less energy as compared to natural gas but has higher amount of greenhouse effect as compared to natural gas. The increase in international lobbying for the adoption of safe and clean fuel supports the role of natural gas in the reduction of climate change, which occurs due to an increase in greenhouse gas emission from industries (Verrastro & Branch 5). However, natural gas has a finite nature that makes it unreliable source of energy to drive the massive industries in the United States and mitigate the impacts of global warming. Those who belong to this school of thought argue that despite the fact that natural gas is much cleaner as compared to fossil fuels, it is not as clean to enable it contribute significantly in the fight against climate change. Decreasing the prevalence of climate change cannot effectively be done using natural gas, as the opponents would want us to believe. This is farther from the truth, as the fight against climate change cannot be won through one major initiative but through well-calculated policies, which significantly

Freedom and my story Essay Example | Topics and Well Written Essays - 500 words

Freedom and my story - Essay Example When I am here in America, I can leave my house at anytime I wish to attend my friends’ functions and other events since the country does not restrict me from doing so at any time I wish to. However, back in my country, I cannot enjoy similar freedom since my country forbids people especially women from moving around freely because of societal beliefs that are connected to the main religion; Islam. When attending my friends’ parties, we listen and dance to music since I like dancing so much. The people in U.S enjoy many forms of freedom most of which are not available in Saudi Arabia. While anyone in U.S can play and listen to any form of music that they please, my home country forbids that under religious beliefs. When I am in America, I have the freedom to listen to any music as well as dance to it at any place without any form of restrictions. This is not possible in my home country because music is seen as a way of distracting the country’s highly religious population. In fact, when I go to a mall in Saudi Arabia for shopping, I cannot enjoy listening to music while shopping since it is forbidden. Meanwhile, when doing my shopping here in U.S, which I frequently do when accompanied by my friends, I enjoy listening to cool music. I enjoy this freedom because my shopping experience becomes more enjoyable. In America, I can take any course without restrictions w hereas my home country prohibits learning music in public schools making it very hard for my friends who love music to study it. For this reason, some of my friends come to America to pursue their careers in music. Personally, I am a social person. I socialize with different types of people when in school and when doing my day-to-day activities. When I am in U.S, I enjoy the freedom of socializing with different types people, as it is my nature to interact with people. Going back to my home country, this is virtually impossible especially when in a public

State Court System In Indiana Essay Example | Topics and Well Written Essays - 1000 words

State Court System In Indiana - Essay Example The trial courts consists of (from the lowest to the highest level) city or town courts, it is county courts, superior courts and circuit courts (Indianacourts, 2009). City or town courts can be created by local ordinances meaning local law. They handle minor offenses, namely infractions, misdemeanors and city ordinances. Most commonly, this is where traffic matters are handled (Court Reference. 2009). Since city or town courts are not courts of record, their proceedings are not recorded. Hence any appeal from these courts to superior or circuit courts, they are trialed as if they are appearing for the first time at these higher courts. At present, there are 48 city courts and 27 town courts in Indiana with Avon, Carmel, Jamestown, and Plainfield as a few examples (Indianacourts, 2009). County courts handle contract (disagreements over written and oral agreements), tort (such as personal injury cases, perhaps from a car accident), and landlord/tenant cases where the damages do not ex ceed $10,000. Class D felonies, misdemeanor and infraction cases and violations of local ordinances are cases county courts hear. A small claims division is also available in county courts (Court Reference. 2009). Floyd, Madison, and Montgomery counties are the only Indiana counties that still have a county court system while the rest are upgraded to superior courts. Superior courts have general jurisdiction, and so all civil and criminal cases can be heard. Where no county court system exists minor offences and small claims are heard. The General Assembly divided Indiana into circuits, or areas based on county lines. Indiana has 92 counties, and 88 of these counties have their own circuit with their own circuit court. The remaining four small counties in southeastern Indiana (Dearborn, Jefferson, Ohio, and Switzerland counties) have been combined to form two circuits with two counties in each circuit. Circuit courts heard all civil and

Symbolized and What it Meant to America Essay Example for Free

Symbolized and What it Meant to America Essay Though the negative preconception of the general American public was the widely carried message of newspapers before and during the early days of the said event, this is not what was covered by Colliers article since it was released during the last day of the event already. Therefore, what the article presented as the sentiment of America for the event, in the context of what happened during the supposedly last day of the event, was that of respect and commendation over the behavior of the hundred thousands youths who attended the event. This is exemplified by the same paragraphs in the previous page that Collier used to convey a positive image for the event. If we are to extract the American sentiment over the event from those few that were interviewed for the article, it could be viewed that America was surprised by and approved of the behavior of the participants, which was characterized by astonishing courtesy, order, and harmony. Coming from an explicit expectation of negative behavior from the youth who were going to attend the event, it could have really been such a pleasant surprise to America that the youth was able to rise above all their preconceived notions. However, it would be also reasonable to imagine that along with the positive perception of the American public over the relative success of the event was the concern over what was revealed the prevailing culture of drugs among the youth. With the reports of the event showcasing how drugs adversely affects the health of the youth and even lead to death and how the youth blatantly welcome such practices and even treats it as a culture, there is little argument that the rest of America who are not part of the said generation and culture is worried over the possible results of such a phenomenon in the long run. Thus, basing from Collier’s article, it could be said that America’s perception of the event could have been a mixture of both positive and negative things. Positive in terms of respect over the triumph of the American youth in staging such a peaceful display of unity, and negative in terms of their concern over the impending effect of the youth’s blatant drug practices. However, the respect for the youth and their generation’s culture that has been planted by the event in the hearts and minds of the American people is something that could not be erased for generations to come. A. What the Event Symbolized and What it Meant to America In Collier’s article, what was portrayed as the symbolism of Woodstock for those who participated in it was â€Å"an incredible unification† of people. Woodstock, for the youth who attended it, was the fulfillment of their thrilling expectation of being able to meet strangers who shared their practices, beliefs, and culture. The event was also a fulfillment of the youth’s eagerness to experiment with drugs along with all the other people of their generation. This is based form a paragraph in Colliers article . As for the rest of America who were not there at Woodstock and who were not part of the culture that Woodstock fostered, the event could still have symbolized a positive thing. For them, Woodstock could have been a symbol that though the youth of America have been practicing a culture entirely different from that of the previous generations, that does not mean that the generation was of no good. Woodstock could have well been a symbol that the youth of that day deserved to be respected for being the beautiful people that they are and for the beautiful things that they are able to do, beyond the prejudice that they have been faced with. For America, Woodstock could have meant that where their youth puts their heart into, there would also be peace, harmony, and beauty.

Old common law rule

Old common law rule Introduction The old common law rule of The demise of nemo dat quod non habet that a person cannot convey a greater title than that person already has and a person holding a licence cannot convey the superior title of a lease. This old comman law rule had been followed for many years, until the House of Lords decision in Bruton. The House of Lords in Bruton held that someone with no interest in land can grant a lease provided that the exclusive possession is given in the agreement. I will explain and critically evaluate the House of Lords decision in the followings. House of Lords Decision The House of Lords took the opposite view with the Court of Appeal and held that the agreement between the Trust and Mr.Bruton was a lease. I will explain the decision below. Applying Street v Mountford The House of Lord decision in Street had been strictly applied.[1] According to Street, the agreement between the Trust and Mr.Bruton could be a lease/ tenancy if the three elements of 1) exclusive possession; 2) term and 3) rent are satisfied. The agreement permitted Mr.Bruton to occupy a flat in the block on a short-term basis for a weekly sum of ?18. The elements of term and rent are thus satisfied. Whether Bruton had exclusive possession Whether the requirement in Street can be satisfied depends on whether Mr.Bruton had exclusive possession. Although the agreement expressively referred it as a licence, it is irrelevant. Lord Hoffmann said that the language used, such as licence, is irrelevant. It is the true construction that identifies it as a lease.[2] Exclusive possession is a question of law that depends on the characteristic of the terms agreed. Lord Hoffmann said that the Trust plainly gave Mr.Bruton a right to exclusive possession and there was no suggestion on shared possession.[3] Effect of the reservation clause Although the Trust reserved limited right of entry for the purpose of inspection and repair, still exclusive possession was given to Mr. Bruton. Lord Hoffmann used the case of Westminster City Council [1992] as reference .In Westminster City, the only rights which it reserved were for itself and the council to enter at certain times for limited purposes. He further relied on the judgment of Lord Templeman in Street, and deduced that such an express reservation only further reinforced the entitlement of Mr. Bruton to exclusive possession.[4] Special Circumstances Charitable objective Could the charitable objective and the lack of interest in land of the Trust be considered to be special circumstances? Lord Hoffmann stated that the character of the landlord is irrelevant. He said that Although the Rent Acts and other Landlord and Tenant Acts do make distinctions between different kinds of landlords, it is not by saying that what would be a tenancy if granted by one landlord will be something else if granted by another.[5] Therefore, the charitable objective of the Trust did not constitute to a special circumstance. Could a landlord with no interest in land grant a lease/ tenancy The general rule is that if the landlord has no interest in land, he is in lack of capacity to grant a lease. The House of Lords relied on Family Housing Association to justify that there was no special circumstance existed for making an exception to the principle in Street. The House of Lord considered that Family Housing Association v. Jones was wrongly distinguished in the Court of Appeal. Lord Hoffmann regarded the fact in this case was very similar to that in Bruton. The crucial element is that in Family Housing Association, the grantor have no legal title, nonetheless, Slade L.J. concluded that the grantor have no legal title was not constitute an exception to the principle in Street. Therefore, the Housing Trust could grant Bruton a tenancy despite that the Trust had no interest in land. Tenancy by Estoppel MillettL.J. in the Court of Appeal said that an agreement could not be a lease unless it created a legal estate in the land which binds the whole world. He said that the only exception in this case that the grantor could grant a lease was by tenancy by estoppel. Lord Hoffmann thought that MilletL.J. was misled by the term of tenancy by estoppel that an agreement which could not otherwise be a lease or tenancy but which was treated as being one by virtue of an estoppel.[6] Lord Hoffmann and Lord Hobhouse thought that tenancy by estoppel was not a correct analysis. In this case, estoppel arises from the agreement, not the other way round. Critical Evaluation Contrary to the intention of legislation/ Parliament According to section 32(3) of the Housing Act 1985, the Council had no power to grant the Housing Trust a tenancy. Therefore the intention of the legislation was that the trust could only have the capacity to grant licence to homeless people on a temporary basis. The House of Lords decision totally ignored the intention of the legislation. The duty of a Judge is not to make law, but to interpret the intention of the Parliament. In this case, I think that the intention of the Parliament in section 32(3) is to provide temporary accommodation for homeless people through the Housing Trust by granting licence. The intention of Parliament should be supreme and should be strictly followed by the Judges. Street v Mountford should be distinguished Although the agreement expressly stated that it is in the form of a licence. The House of Lords still found that the agreement was a tenancy because the agreement grants exclusive possession to Mr.Bruton. Charitable objective of the Trust should be constituted as a special circumstance that constructs the agreement as a licence despite the rule in Street. Lord Hoffmann regarded that the charitable objective of the Trust is irrelevant and there was no distinction among other landlords. Again, Lord Hoffmann did not follow the intention of the Legislation/ Parliament. The Rent Acts and other Landlord and Tenant Acts do make distinctions between different kinds of landlords. In my opinion, the characteristic of charity does prohibit the Trust from granting a tenancy, since providing a temporary accommodation for people in need required a high degree of flexibility. Therefore a charitable trust should only grant licence rather than tenancy. The decision in Street should be distinguished due to these special circumstances. No exclusive possession I think that exclusivity of possession should be judged in an objective basis. All the terms in the agreement and the intention of the parties should be taken into account. Therefore the reservation clause should be interpreted objectively. As it was an express clause, there was strong evidence showing that the Trust intended not to give exclusive possession to Mr. Bruton. Moreover, with the right of entry is reserved by the Trust, it could hardly be concluded that exclusive possession was given to Mr. Bruton. Floodgate After Bruton, a new type of tenancy called personal tenancy is created. In Bruton, the grantor with no interest in land can still grant a lease. This decision totally departed from the old rule that a person holding a licence cannot convey a lease. After Bruton, Kay v Lambeth [2004] and London Borough of Islington v Green and OShea [2005] both confirmed that a personal tenancy could be granted by someone with no interest in land. [7] The nature of personal tenancy seems to be similar to that of a contractual licence. Unfortunately, the House of Lords did not distinguish personal tenancy from contractual licence. The result would be potentially dangerous since a licence granted by the landlord maybe eventually interpreted as a personal tenancy by court according to Bruton. A floodgate situation would be resulted, since every licensee would argue that a personal tenancy should be granted instead of a licence. Registration The personal tenancy creates no interest in land and the nature of a personal tenancy is similar to that of a contractual licence. A contracts or leases (but not oral lease) are registrable under LRO s.2 but a contractual licence is not registrable under L.R.O, s. 2.. Therefore it is doubtful whether a personal tenancy created in Bruton is registrable. Conclusion After the above analysis, I do not think that the decision of the House of Lord in Bruton is a good decision. It created uncertainty in whether someone with no interest in land can grant a lease or not. Although in Bruton, and the latter case of Kay [2004] and Green [2005] confirmed that a grantor with no interest in land can grant a personal tenancy. But the old common law rule of The demise of nemo dat quod non habet still needed to be considered. And Lord Hoffmann did not give a concrete reason on not applying the old common law rule. It also blurred the requirement of satisfying an exclusive possession. In Bruton, the tenant of the personal tenancy has enforceable rights against the landlord and against strangers,'[8] except the original grantor (the council), which has a superior title.[9] As the tenant cannot enforce his right against someone who has the superior title, the element of exclusive possession in the personal tenancy is in doubt. The House of Lords created an uncertainty in determining whether exclusive possession had been given in the assignment. Lastly, certainty in law and the intention of the Parliament should be strictly observed. And the decision of the House of Lord in Bruton disrupted the legal certainty and contravened the intention of Parliament. Therefore, it cannot be a correct decision. Per Lord Templeman in Street v Mountford, supra at p.818 Per Lord Hoffmann in Bruton v London Quadrant Housing Trust, supra at p.413 Per Lord Hoffmann in Bruton v London Quadrant Housing Trust, supra at p.414 Per Lord Hoffmann in Bruton v London Quadrant Housing Trust, supra at p.414 Per Lord Hoffmann in Bruton v London Quadrant Housing Trust, supra at p.414 Per Lord Hoffmann in Bruton v London Quadrant Housing Trust, supra at p.414 Mark Pawlowski, James Brown, Case Comment Bruton: A new species of tenancy?, Landlord Tenant Review 2000 M. Harwood, Lease: Are They Still not Really Real? (2000) 20 Legal Studies 503 at p.513 John-Paul Hinojosa, On Property, Lease, Licences, Horses and Carts: Revising Bruton v London Quadrant Housing Trust, Conveyancer and Property Lawyer 2005